Channel strategy
Audience mapping, content pillars, and a posting cadence built around how each platform actually rewards attention.
- Audience & competitor audit
- Content pillars & tone of voice
- 90-day content calendar
Two mates. One camera bag.
Feeds that don't stop.
We're a small social and content agency that plans, shoots, edits and runs the content that keeps people coming back to press play again.
2MM_SHOWREEL_2026.MOV02:14
00:00 / 02:14
340M+views generated
92%avg. completion rate
4.8×engagement lift
38brands on retainer
Work made to be watched twice.
A selection of the brands we shoot, edit and run content for — full case studies available on request.
NORTHLINEMAREN CO.STUDIO FARROWHALLOW GOODSHARBOUR & COPILOT SUPPLYDRIFTWOODNORTHLINEMAREN CO.STUDIO FARROWHALLOW GOODSHARBOUR & COPILOT SUPPLYDRIFTWOOD
"They treat our feed like a product, not a checklist. Six months in, replay rate is the number we brag about now."Priya Anand — Head of Brand, Maren Coffee Co.
Pick a lane, or hand us the whole channel.
We plug in wherever the gap is — from a single shoot day to running the entire feed week to week.
Content production
Shoot days, editors, and a library of hooks — from raw founder clips to fully art-directed campaigns.
- Concepting & scripting
- Filming — studio or on location
- Editing, captions & sound design
Paid social
Creative testing at speed, budget that follows the winners, and reporting your team can actually read.
- Creative testing frameworks
- Budget management
- Weekly performance reporting
Community management
Comments, DMs, and the small replies that turn a viewer into someone who checks for your next post.
- Daily comment & DM coverage
- Community tone guidelines
- Escalation handling
Creator partnerships
Sourcing, briefing, and contracting creators whose audience already looks like yours.
- Creator sourcing & vetting
- Briefs & usage rights
- Campaign performance tracking
Performance analytics
A weekly read on what is working, why, and what we are cutting before it drains the budget.
- Weekly performance digest
- Monthly strategy review
- Custom reporting dashboards
01
Listen
We sit in your comments, your DMs, and your competitors' feeds before we plan a single post.
02
Create
Scripts, shoots, and edits, built in batches so the feed never runs dry.
03
Launch
Posted, boosted, and monitored in the first critical hour that decides if it travels.
04
Loop
Winners get remade, resized, and sent back out — nothing good gets posted once.
Started with one camera and a shared Google Drive.
2 Mates Media is exactly what it sounds like — two mates who got tired of watching good small businesses get let down by bad content, and decided to fix it themselves.
We started in 2021 filming for a mate's cafe because nobody else would return his calls. That one shoot turned into a regular gig, and the regular gig turned into a waitlist.
We're still hands-on with every account. No account managers passing your brief down a chain — if you work with us, you work with the people actually holding the camera and cutting the edit.
We work best with brands who are ready to post often, test loudly, and care more about watch time than follower count.
Jack Turner
CO-FOUNDER, PRODUCTIONRuns every shoot day and most of the edits. Previously shot skate and surf content for eight years before turning the camera on brands.
Sam Delaney
CO-FOUNDER, STRATEGYHandles strategy, paid media, and the client calls. Came from an in-house social role at a DTC brand before going out on his own.
HOW WE WORK
A few things we won't budge on.
Small client list, on purpose
We cap how many brands we take on at once so every account still gets the two of us.
We tell you when it is not working
If a format is flopping, we say so early and move the budget.
No stock content, ever
Every frame we post is shot for your brand. If it could belong to anyone, it does not belong on your feed.
FAQ
The quick version.
Still curious? Ask us anything when you start a project.
Tell us about the feed you're trying to fix.
Fill in the form, or skip straight to email — either way we reply within a day.
PHONE+61 400 000 000
BASED INMelbourne, Australia — working with brands everywhere
Let's make it loop.
Send us three of your last posts. We'll tell you straight what's working.